该学位将为您提供广泛的专业和营销技能，使您成为销售和营销领域的一支充满活力的力量，并帮助企业和您自己在人群中脱颖而出。在你的第一年，你将发展任何商业环境所需的商业知识和技能的深度。这包括管理、领导、会计、营销、人力资源、法律、经济和可持续发展方面的技能，以及《怀唐伊条约》/《蒂里蒂奥怀唐伊》的知识。然后，在第二年和第三年，你将更深入地研究营销和销售，在当今快节奏、不断变化的商业环境中，你将对营销艺术有更深入的了解。您将获得营销管理和战略方面的知识和技能，包括营销规划、客户体验、B2B营销、销售和沟通，以及国际营销和当代营销问题。此外，您将把所获得的知识和技能转化为当地企业或组织的实际行业项目，在该项目中，您将解决商业问题或推进商业机会。
University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and: Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing, Numeracy* - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627) OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent Due to Covid-19 disruption, if you studied and achieved NCEA Level 3 during 2020, you only need 12 credits per Level 3 subject (i.e. total of 36 credits). Literacy and Numeracy requirements remain the same If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
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